happy earth day

Inspired by our collab with @switched_campaign, we present “Burning Greens”: a visual representation of SWITCHED’s core message to inspire young people to switch to climate safe banks from leading UK banks that invest heavily into fossil fuels.



This 3 part visual narrative depicts “The Bankers” as they “clean up their act”, learning they could switch their bank today and lower their money’s carbon footprint by 75%.


🍂 Burying Your Head in the Soil - Feeling disconnected from the planet and not knowing how to make a change.

🪏 Cleaning up the Mess: Switching…to the Spade - Our protagonists realise they can make a difference, and they set about making that happen.

💐 The Power of Action - Aligning with campaign slogan of “The Powers in your Pocket”.

Want to make a difference this Earth Day? Check out the @switched_campaign now and take control of your future!

Credits:
Creative Direction: @caitlinbaber_fp
Assistant Creative Director: @rosieemmaa
Photographer: @khourieallen
Lead Stylist: @rosieemmaa
Assistant Stylist: @caitlinbaber_fp
Fashion Assistant: @bxllakatee
Fashion Team: @neto.amobi
Editing: @khourieallen
MUA: @makeup_of_vinny
Models: @gracipeps and @jakeeblakey

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FUZE UK: A NEW ERA

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THE ART OF TATTOOS: CULTURE AND THE LGBTQ+ COMMUNITY